Make Better Development Investment Decisions - With Independent Challenge
W22 provides independent, developer-side insight to help investors, housing associations and developers assess risk, challenge assumptions and make confident decisions on complex development projects
Advised on large-scale strategic land and mixed-use, residential-led developments, including schemes exceeding £1bn GDV
Managed and advised on strategic land portfolios of 70,000+ plots alongside PLC housebuilders and leading masterdevelopers
WHAT WE DO
Independent Commercial Oversight for Development Decisions
We support clients at critical decision points by providing clear, commercially focused insight into development appraisals, delivery strategy and operational risk.
Our role is to ensure schemes are:
Genuinely deliverable - not just financially appraised to work
Operationally viable based on programme, phasing and infrastructure
Understood in terms of real capital exposure and downside risk
OUR CORE SERVICES
Development Investment Review
Cost & Development Risk Review
Strategy & Appraisal Alignment Review
Ongoing Oversight & Monitoring
WHO WE WORK WITH
Family Offices & Investors
Independent assessment and oversight of development investments
Developers
Independent challenge ahead of key capital decisions
Housing Associations
Commercial oversight to support effective management of JV partners and delivery risk
OUR CLIENTS
Developer Insight. Investor Mindset. Independent View.
W22 combines experience from within major developers with a clear understanding of capital decision-making.
We understand how development appraisals are constructed, where risk is often understated, and how delivery challenges impact financial outcomes.
Most development appraisals assume delivery - we focus on whether delivery is actually achievable.
WHEN TO ENGAGE W22
Before committing to an investment
Ensure the scheme genuinely works - not just on paper
Entering a Joint Venture
Understand how risk and value are really being shared
Reviewing a development appraisal
Identify what assumptions are driving returns and where they may be stretched
Costs or programme are under pressure
Get clarity on true exposure before it escalates
Ongoing project oversight
Maintain control and visibility across live schemes
Before exit or refinancing
Understand current position and protect value
If you are unsure whether a scheme is fully understood or deliverable, an independent review can provide clarity before key decisions are made.
Before you commit capital or progress a scheme, it’s critical to understand the real risks and assumptions.
I set up W22 to provide independent commercially focused insight into development decisions - based on experience working within major housebuilders and strategic land portfolios.
Having sat on the developer side of these decisions, I understand how appraisals are constructed, where assumptions can be stretched, and where operational and commercial risks emerge.
My role is to provide clear, independent challenge - helping clients make better-informed decisions and avoid unintended exposure.
I have operated at senior level on major development decisions, shaping delivery strategy, programme and risk - and now provide that same level of independent challenge to clients.
William House, Founding Director
If you are reviewing a development opportunity or facing uncertainty around cost, programme or delivery - an independent perspective can provide clarity before key decisions are made.