Clarity and Confidence for Development Decisions
Independent commercial oversight across acquisition, appraisal and delivery — bringing clarity to risk, capital exposure and how schemes deliver in practice.
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Ensure decisions are based on a clear understanding of risk and exposure
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Connect financial modelling with how projects are actually delivered
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Go beyond headline returns to understand real risk position
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Provide independent commercial perspective at critical stages
Where risk often sits
Many development projects appear viable at appraisal stage.
But the real challenge is understanding how those assumptions translate into delivery, phasing, infrastructure and cashflow.
It’s in that gap — between appraisal, land strategy and execution — where risk often sits.
Independent Commercial Oversight
W22 supports developers, investors and land teams at key decision points across the development lifecycle — from acquisition through to delivery.
We provide independent, commercially focused insight to bring clarity on risk, capital exposure and how schemes will deliver.
Where we support clients
Acquisition & Investment
Development Investment Reviews
Pre-acquisition support
Appraisal & Strategy
Strategy & Appraisal Alignment
Assumption and scenario testing
Delivery & Risk
Cost & Development Risk Reviews
Ongoing Project Oversight
How we work
Bringing clarity, structure and a practical perspective to complex development decisions — and helping teams work through issues with confidence.
Our Clients
Developer Insight. Investor Mindset. Independent View.
W22 combines experience from within major developers with a clear understanding of capital decision-making.
We understand how development appraisals are constructed, where risk is often understated, and how delivery challenges impact financial outcomes.
Most development appraisals assume delivery - we focus on whether delivery is actually achievable.
Who we work with
Family Offices & Investors
Independent assessment and oversight of development investments
Developers
Independent challenge ahead of key capital decisions
Housing Associations
Commercial oversight to support effective management of JV partners and delivery risk
WHEN TO ENGAGE W22
Before committing to an investment
Gain confidence in how the scheme will perform before committing capital
Entering a Joint Venture
Understand how risk and value are structured and shared
Reviewing a development appraisal
Gain clarity on the assumptions driving returns and their impact on delivery
Costs or programme are under pressure
Understand exposure and options before issues escalate
Ongoing project oversight
Maintain clarity and control across live schemes
Before exit or refinancing
Understand current position and protect value
If you are unsure whether a scheme is fully understood or deliverable, an independent review can provide clarity before key decisions are made.
Work with us
Before committing capital or progressing a scheme, it’s critical to understand the real risks and assumptions.
W22 was established to provide independent, commercially focused insight into development decisions — drawing on experience across major housebuilders, strategic land portfolios and master developers.
Having worked on the developer side, I understand how development and investment decisions are made, where risk sits, and how those decisions translate into delivery and outcomes.
My role is to provide a clear, independent perspective — helping clients make well-informed decisions and move forward with confidence.
William House, Founding Director
If you are reviewing a development opportunity or facing uncertainty around cost, programme or delivery, an independent perspective can provide clarity before key decisions are made.